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| Our foundation was commercial photography and graphic design. Commercial photography's main intent is to generate exposure and/or revenue for those who purchase it. Our graphic design background has been through hands-on participation in various forms of advertising including, newspaper work, magazine and product catalogs. Printed advertising is composed of 3 elements: photographs, graphics and text. Successful campaigns combine all these effectively. People think in pictures and photographs, graphics and the use of colour grab customers' attention. The text or words help support the visuals. |
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