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| It's not enough to have a presence in the E-Media sphere. That presence must be working for you. It certainly can not fall short of your company's communication standards. Your tried and true company image, your marketing strategies, your advertising tone and manner, your consumer dialogues -- everything must be translated anew into the language and formats of the new media. And it goes with out saying that the strengths of the new electronic media as it relates to your goals must be understood and maximized or else why bother with the exercise at all. |
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